Senior Director of Planning, Marketing and Business Development

Company Name:
Northern Michigan Regional Health System
Senior Director of Planning, Marketing and Business Development
Department: Administration
Schedule: Full-time
Salary Range: Commensurate with experience + Incentive Program
Job Details:

McLaren Northern Michigan in Petoskey is a subsidiary of McLaren Health Care.We are a fully integrated health network, committed to quality, evidence-based patient care and cost efficiency. The McLaren system includes 11 hospitals, ambulatory surgery centers, imaging centers, freestanding dialysis centers, a regional network of cancer centers and providers, an employed primary care physician network, along with several assisted living facilities.
McLaren Northern Michigan has an opportunity to join our team in Petoskey as the Senior Director of Strategic Planning, Marketing and Business Development. The Senior Director has policy-level responsibility for all components of marketing, including public relations, advertising, image development, market research, business development and strategic/business planning. Has direct responsibility for planning, marketing, communications, business development, sales, community relations, community health & wellness and prevention. Strong analytical skills. Understanding of business development, strategic planning and marketing in the healthcare industry is required. Ability to build rapport and relationships quickly. Strong communication skills, both verbal and written are also required.
Bachelor's degree in marketing, business administration or related field required; master's degree preferred.
Seven to ten years of progressively responsible experience in healthcare or marketing, communications, and planning.

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